The Influence of Kannywood Films on Gender-Based Violence Awareness in Potiskum Local Government Area, Yobe State
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Chapter One: Introduction
1.1 Background of the Study
Gender-based violence (GBV) remains a significant social challenge in Nigeria, with both urban and rural areas experiencing high rates of abuse, particularly against women and girls. In Potiskum, Yobe State, where traditional values often intersect with modern issues, GBV continues to undermine social development (Mustapha & Yakubu, 2023). The role of films, especially Kannywood films, in raising awareness about GBV and influencing societal attitudes towards it is underexplored, especially in northern Nigeria (Suleiman & Ibrahim, 2024).
Kannywood, the Hausa-language film industry, has a powerful reach in northern Nigeria, with millions of viewers regularly consuming its content. These films have the potential to challenge harmful gender stereotypes, promote positive gender relations, and raise awareness of sensitive issues such as GBV (Tijani & Mohammed, 2023). Through the depiction of characters experiencing or fighting against violence, Kannywood films can influence public discourse and offer solutions to mitigate GBV (Gusau & Ali, 2024). This study examines the role of Kannywood films in promoting GBV awareness in Potiskum, focusing on the effectiveness of these films in changing attitudes and behaviors toward gender-based violence.
1.2 Statement of the Problem
Despite the power of Kannywood films in shaping public perceptions, there is limited research on their potential impact on raising awareness of gender-based violence in Potiskum. This study seeks to fill that gap by examining how Kannywood films influence awareness and attitudes toward GBV in the community, with the aim of identifying how film can serve as a tool for social change in addressing violence against women (Bello, 2023).
1.3 Objectives of the Study
- To explore the depiction of gender-based violence in Kannywood films.
- To assess the impact of Kannywood films on the public’s awareness of gender-based violence in Potiskum.
- To examine how these films influence societal attitudes and behaviors related to GBV.
1.4 Research Questions
- How is gender-based violence portrayed in Kannywood films viewed in Potiskum?
- What is the effect of Kannywood films on the awareness of gender-based violence in Potiskum?
- How do these films influence attitudes toward GBV in Potiskum?
1.5 Research Hypothesis
- Kannywood films significantly raise awareness about gender-based violence in Potiskum.
- Positive portrayals of GBV awareness in Kannywood films lead to a reduction in harmful gender practices.
- Kannywood films influence societal attitudes toward the prevention of gender-based violence in Potiskum.
1.6 Significance of the Study
This study will provide insights into the role of Kannywood films in combating gender-based violence in northern Nigeria. The findings will be valuable for filmmakers, policymakers, and gender advocacy groups aiming to utilize media for social change.
1.7 Scope and Limitations of the Study
The study will focus on the impact of Kannywood films in Potiskum, Yobe State. Limitations include the challenge of obtaining data from all sectors of the population, as well as the varying access to media content in rural communities.
1.8 Operational Definition of Terms
- Gender-Based Violence: Harmful acts directed at individuals based on their gender, commonly including domestic violence, sexual assault, and psychological abuse.
- Kannywood Films: Films produced within the Hausa-language film industry, focused primarily on the northern Nigerian cultural context.
- Potiskum: A town in Yobe State, Nigeria, that serves as the headquarters of the Potiskum Local Government Area.
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